ASSESSMENT OF FACTORS AFFECTING GARRI MARKETING IN SELECTED TWO LOCAL GOVERNMENT AREAS OF OGUN STATE, NIGERIA

Abstract

This study was conducted to ascertain factors affecting Garri marketing in Ijebu East and Ijebu-North Local Government Area Ogun State, Nigeria. A multi-stage sampling technique was used to select the sample size of 120 respondents using structured questionnaire to generate the required information from the respondents. Data analysis was carried out using descriptive and inferential statistics such as  frequency table, percentage, mean and standard deviation was used to described socio-economic characteristics of the respondents (garri marketers), while budgetary analysis was used to estimate profitability level of garri Marketers. Ordinary Least Square was used to identify factors affecting garri marketing respectively. The result revealed that Garri marketing business is common among women and 98.3% of the respondents had formal education. Females dominated the business while males are very few. The budgetary analysis result revealed that garri marketing was found to be highly profitable at net profit of N33,356.7531 and gross margin N34,827.8839per annum. The Total revenue for garri marketing took N401,113.0003..The study revealed that marketing of Garri is a profitable business in the selected Local Government areas of Ogun State. Government should endeavor to help garri  marketers by making loans with low or no interest rates and make sure that disbursing partners adhere to official regulations interest rate and load requirement. Socio-economic characteristics determinants which have direct link with enhanced family life and improve standard of living should be addressed properly.